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Dr. Namrata Maheshwari

narmata_goenka

Designation Guest Faculty
Joining date in this college August 2013
Academic Qualification B.Com., M.B.A., Ph.D.
Teaching Experience 3 YEARS
Area of Specialization Marketing
Research Activity Attended National & International Conferences, Papers published in Journals
Area of Interest Green Marketing, Services Marketing etc.
UGC Orientation/ Refresher Course Attended N.A.
Workshop Attended Yes
Seminar attended Yes

Research publications:

Topic Title University Year
Research Doctor of Philosophy “Green Marketing Practices of Selected Hotels of Kolkata: A Study of Customer’s Attitude & Behavior” Pacific University, Udaipur(Rajasthan) 2016
Research experience Topics
Research guidance

Publications, Paper Presentation and Workshop:

(A) Articles Published (B) Seminar Attended and Papers Presented (C) Workshop Participation
Maheshwari, N. (2013), “An Article on Greening of Indian Automobile Industry: Opportunities & Challenges’” published in IIFT-Mark Mantra magazine, May 2013 issue.
  • Maheshwari, N. (2016), “ The role of social media in attracting and engaging customers”; Chapter published in the book Social Media for Business, Excel Publishers, New Delhi, on behalf of IIM,Raipur, ISBN No. : 978-93-85777-40-0, P.P. 45-56.
  • Maheshwari, N.& Sharma R. P. (2014), “Sustainable development through green practices: An exploratory study on selected hotels of Kolkata city” Paper selected for 5th Annual International Conference on Innovations and best practices in business, human and other Earth Resources Management” held on 15th & 16th January,2015 at IISWBM, Kolkata.
  • Maheshwari, N. (2014), “A study on consumer attitude & behaviour towards green initiatives of hotel industry in Kolkata” poster selected for International Marketing Conference, MARCON 2014, held on 18th to 20th December, 2014 at IIM, Kolkata.

 

  • Maheshwari, N. (2014), “An overview of greening of the service sector”, Paper selected for International Conference on Emerging Markets, Evolving Perspectives, held on 16th & 17th December, 2014 at IMI, Kolkata and short listed for Sage Journal Publication.
  • Maheshwari, N. & Sharma R. P. (2014), “A study on the customer’s awareness and perception level towards Green Cars” has been published in International Journal of Technology Enhancements and Emerging Engineering Research, Vol 2, Issue 5, May 2014 edition, ISSN 2347-4289.

 

  • Maheshwari, N. & Sharma G. N.(2014), “ Green Marketing Practices: A Case Study of ITC Sonar Bangla Hotel” selected for publication in the International Conference on Paradigm Shift in Innovative Business Management ,held on 6-7 December 2014 at Vishisht school of management, Indore (M.P.) and published in Changing Dimensions of Emerging Business Enterprises having ISBN No. 978-93-5110-859-7.
  • Maheshwari, N. & Sharma G. N.(2014), “  A new perspective in Cement Marketing: Augmenting the product” selected for publication in the International Conference on Paradigm Shift in Innovative Business Management, held on 6-7 December 2014 at Vishisht school of management, Indore (M.P.) and published in Changing Dimensions of Emerging Business Enterprises having ISBN No. 978-93-5110-859-7.

 

  • Maheshwari, N. (2013), “The Role of Social Media in Engaging & Attracting Customers” has been selected and published under the Conference Proceeding in International Conference on Social Media at IIM Raipur.
  • Maheshwari, N. (2013), “The Greening of IT Services in India”, Conference Proceeding of The national conference on Green Marketing in India: Emerging opportunities & challenges, organized by Loyola College, Chennai, Excel India Publishers, ISBN No. 9789382880042.

 

      • Maheshwari, N. & Sharma R. (2013), “Green Marketing Practices in India” selected for International Conference on Managing Change in Business Economy and has published under the Conference Proceeding at Pacific University, Udaipur (Raj.).

 

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