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I feel myself extremely privileged for getting the opportunity of writing the preface of the first ever online academic journal of this glorious institution. It is the fulfilment of a long cherished dream of all the stakeholders of this college. This academic journal, I believe will reflect the outcome of the sincere involvement in teaching and research of the teaching community of this institution and other institutions as well. Almost all the reputed institutions of this country have their own academic journal which signifies the dedicated effort of the teachers and researchers towards the enrichment of literary base of different subjects. I expect that the academic journal of our institution after its online publication will certainly boost up the enthusiasm among teachers and researchers of Commerce and Management to contribute their original write-ups and the subsequent issues of this academic journal will never face the problem of having the quality articles. It is a fact that Goenka College of Commerce and Business Administration has been playing its pioneering role in the field of Commerce and Management education over the years. But at the same time it must also be admitted that in fostering the quality education, this institution has always been getting the immense cooperation and assistance from the faculties of the interrelated disciplines, like Economics, Languages, Mathematics, and Information Technology.

As a recognition of the contribution of the faculties of interrelated disciplines, we have decided to publish not only the original articles in the field of commerce and management, but also to include the articles of the contributors from these interrelated disciplines of knowledge. I must confess in this context that this academic journal of our beloved institution should have been published much earlier, but at the same time I am delighted to greet all concerned for our ultimate success in publishing this journal. I sincerely believe that following the mantra of imparting quality education as followed by this institution, this journal will be able in near future to emphasise on the need of publishing quality literary write-ups on the subjects within its periphery and get the recognition among the academicia within a short span of time. Let us take the oath of working together for achieving this goal.

Dr. Debasish Banerjee Principal Goenka College of Commerce & Business Administration

EDITORIAL BOARD MEMBERS

 

Dr. Debasish Banerjee

Principal
Goenka College of Commerce and Business Administration
Kolkata, West Bengal

 

Dr. ParimalSen

Associate Professor
Goenka College of Commerce and Business Administration
Kolkata, West Bengal

 

Dr. Debasish Baidya

Associate Professor
Goenka College of Commerce and Business Administration
Kolkata, West Bengal

 

Dr. Buddhadeb Chandra

Associate Professor
Goenka College of Commerce and Business Administration
Kolkata, West Bengal

 

 

 

The Academic Journal of Goenka College of Commerce and Business Administration Volume 1, Issue 1.

First published August, 2016

 

Published by Principal, Goenka College of Commerce and Business Administration 210, BepinBehari Ganguly Street, Kolkata – 700012